Coty media revamp favors Omnicom

Cardona, Mercedes M.; Ross, Chuck
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p3
Trade Publication
This article deals with plans by beauty company Coty to consolidate its global media spending at units of Omnicom Group as of December 6, 1999. As part of its efforts to create a new look, Coty will begin a gradual consolidation of its $65 million worldwide media spending. The beauty company will move the bulk of planning and buying duties to Optimum Media Direction, the Omnicom media brand overseas, and its U.S. media buying and planning to Optimum Media, the U.S. media arm of Omnicom's DDB Worldwide, New York.


Related Articles

  • Hotlines.  // Adweek;5/24/2004, Vol. 45 Issue 21, p6 

    This article presents recent developments from the advertising industry. Deere & Co is evaluating its $45 million media-buying account, now at IPG's Initiative, the client confirmed. The review is "part of due diligence" and in its "very early stages," said a representative for Deere's Gary,...

  • OMD rolls out integrated media unit. LINNETT, RICHARD // Advertising Age;10/28/2002, Vol. 73 Issue 43, p1 

    The article focuses on the operations of the integrated-communications practice in North America, Ignition launched by advertising agency OMD of Omnicom Group. The company was created to make media planning a part of the creative and brand-building process. This trend is evident in the industry...

  • PHD scoops Canon's consolidated £50m media account.  // Campaign;1/23/2009, Issue 3, p5 

    The article reports that Omnicom Group Inc.'s media buying agency PHD has won the £50 million media planning and buying account of Canon Inc. across Europe, the Middle East and Africa. It states that the agency won the account following a three-way pitch against Universal McCann and Carat....

  • OMD snares Disney park biz. Madden, Normandy; Wentz, Laurel // Advertising Age;12/6/2004, Vol. 75 Issue 49, p14 

    Reports on the decision of Walt Disney Co. to appoint Omnicom Group's OMD to handle the media planning and buying for its Hong Kong Disneyland theme park in China, scheduled to open in September 2005. Target market of Walt Disney.

  • OMD. McClellan, Steve // Adweek;2/9/2009, Vol. 50 Issue 6, special section p6 

    The article focuses on the media buying service OMD, a division of Omnicom Group. After the loss of several major clients in 2007, the company rebounded in 2008 to increase its annual billings. The role of a computer system allowing for almost instantaneous purchasing and evaluation of...

  • J&J makes first cut; Carat loses $400 mil. Neff, Jack; Creamer, Matthew; Sanders, Lisa // Advertising Age;11/27/2006, Vol. 77 Issue 48, p1 

    The article discusses the global media account of company Johnson & Johnson. The distribution of advertising accounts on brands acquired by Pfizer are discussed. Advertising companies that are included in the Pfizer account include WPP and OMD of Omnicom Group. The media buying and planning...

  • Sun setting on Chrysler empire at Omnicom as reviews roll on. Parekh, Rupal // Advertising Age;12/14/2009, Vol. 80 Issue 42, p3 

    The article focuses on the business relationship between Chrysler Corp. and the advertising agency holding company Omnicom Group. Since its acquisition by Fiat, Chrysler has shifted its media buying and advertising media planning and its advertising for Dodge automobiles to agencies which are...

  • Porsche Asks Media Shops for 2 Campaigns in $45 Mil. Review.  // Adweek;11/15/2004, Vol. 45 Issue 43, p4 

    This article presents information on the company Porsche Cars North America Inc. which is asking agencies contacted for its media buying and planning review to develop two media campaigns, one budgeted at U.S. $15 million and one at U.S. $25 million. The media planning and buying incumbent,...

  • Ties Bind BBDO to DirecTV Business. Sampey, Kathleen // Adweek;3/1/2004, Vol. 45 Issue 9, p7 

    DirecTV Inc. moved creative advertising from Interpublic Group's Deutsch/LA in Marina del Rey, California, to Omnicom Group Inc.'s BBDO in New York, and media buying services from Publicis Groupe SA's MediaVest in New York to OMD. BBDO's entrance was the long friendship between Neal Tiles, who...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics