TITLE

Nielsen readies local meters for tryout in Boston

AUTHOR(S)
Ross, Chuck
PUB. DATE
December 1999
SOURCE
Advertising Age;12/6/1999, Vol. 70 Issue 50, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of Nielsen Media Research to install local people meters in Boston, Massachusetts, as of December 6, 1999. The company is talking to TV stations and cable operators in the Boston area about installing 600 local people meters. Boston would be the first to use the devices for local measurement. This could spark a major rollout of local people meters, a move that would likely mean significant changes in the multi billion-dollar spot TV marketplace. A major force behind the Boston plan is the dominant cable operator in the area, MediaOne.
ACCESSION #
2558269

 

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