Nissan sizes up TBWA for $1 bil global ad prize

Cuneo, Alice Z.; Petrecca, Laura; Wentz, Laurel
December 1999
Advertising Age;12/6/1999, Vol. 70 Issue 50, p1
Trade Publication
This article reports on a contract signed by Nissan Motor Co. as of December 6, 1999 that will consolidate its $1.1 billion global advertising account at TBWA Worldwide. TBWA will manage the assignment from Tokyo, japan through a joint venture it formed with Hakuhodo. Robert LePlae, account director on Nissan at TBWA/Chiat/Day, Playa del Rey, California, will relocate to Tokyo to steer the global business. A spokesman for Nissan's Infiniti division said Omnicom Group agency will handle advertising globally for both the main Nissan brand and the luxury car division.


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