Top Banks Must Guard Against Breach of Faith

Ponemon, Larry
June 2007
Bank Technology News;Jun2007, Vol. 20 Issue 7, p20
Trade Publication
This article discusses the issue of consumer privacy in the banking industry of the U.S., with specific reference to the fifth annual survey of Poneman Institute. Trust is vital to create customer loyalty and brand strength. The survey reveals that most of the respondents are happy with their primary banking institution on the issue of their privacy. However, it is highlighted that banks should tread cautiously in this regard as a single misstep would cost them dearly.


Related Articles

  • FROM THE GROUND. Bona, Andrea Knotts // Independent Banker;Jan2013, Vol. 63 Issue 1, p39 

    In this article, the author offers some guidelines for community bankers for creating mobile phone banking application. She mentions that the application should offer a complete portfolio of products and services to help a consumer. She informs that due to the rising use of the smart phone it is...

  • KEY CUSTOMERS, TODAY AND TOMORROW. Cocheo, Steve; Harris, Kaisha // ABA Banking Journal;Mar2005 Supplement, Vol. 97, p3 

    Presents the results of the 2005 ABA Banking Journal/ABA Community Bankers Council Community Bank Competitiveness Survey in the U.S., focusing on the community banks' customer base. Portion of key customers' financial relationships handled by the banks; Processes used in analyzing the...

  • Bank Marketing by the Numbers.  // Credit Union Times;8/1/2012, Vol. 23 Issue 29, p20 

    The article presents results of the Creative Brand Communication survey on bank marketing in the U.S. in 2012. Survey shows that a strong brand has less performance when it comes to awareness and more in terms of achieving brand clarity among consumers. It reveals that most consumers deal with...

  • Privacy Proposal Met with Skepticism. Graver, Rob // American Banker;2/24/2004, Vol. 169 Issue 36, p8A 

    Financial services regulators released a preliminary proposal in December to reformat the annual customer notices that outline banks privacy policies and let consumers "opt out" of having their personal information shared with third parties. The notices, which became a requirement in July 2001,...

  • Business Banking: Marketing's New Role. MAMBRINO, VANESSA // ABA Bank Marketing;Dec2013, Vol. 45 Issue 10, p14 

    The article discusses the increasing role of U.S. bank marketers in the acquisition and retention of middle-market business customers. It presents recommendations for bank marketers such as the importance of being well-versed in the business of commercial banking, capturing and interpreting...

  • Service and the Small-Business Customer. Kuehner-Hebert, Katie // American Banker;9/13/2005, Vol. 170 Issue 176, p1 

    Reports on the results of a survey conducted by consulting firm Greenwich Associates about customer service at small and big banks. Results of the survey, which were published in the firms' "Business Banking Survey," indicating a large majority of business owners who were customers of five large...

  • Balancing Individualized Service, Big-Bank Variety. Gill, Donald P. // American Banker;11/12/2003, Vol. 168 Issue 218, p17A 

    More concerned with what's happening on Main Street than Wall Street, community banks in the U.S. are an ideal fit for small businesses and retail customers. But community banks cannot rest on their laurels. The need is well defined, but with their limited resources, community banks must manage...

  • Thanks: Advertisers & Readers. Bengtson, Tom // North Western Financial Review;8/15/2013, Vol. 198 Issue 17, p4 

    An introduction is presented in which the editor discusses various reports within the issue on topics including 100 companies related to banking-focused products and services, vendor community and banking enterprise.

  • PASS THE ASPIRIN.  // ABA Banking Journal;Jul2014, Vol. 106 Issue 7, p21 

    Answer to the question how is your bank handling vendor management is presented.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics