Kia Motors fires its longtime ad agency

Rechtin, Mark
November 1999
Automotive News;11/22/1999, Vol. 74 Issue 5849, p65
Trade Publication
Reports on Kia Motors America Inc.'s decision to fire its advertising agency Goldberg Moser O'Neill. Reason given by Kia Motors for such a decision; Employee turnover in the advertising agency; Reaction of the advertising agency on Kia Motors' decision.


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