TITLE

Kia Motors fires its longtime ad agency

AUTHOR(S)
Rechtin, Mark
PUB. DATE
November 1999
SOURCE
Automotive News;11/22/1999, Vol. 74 Issue 5849, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Kia Motors America Inc.'s decision to fire its advertising agency Goldberg Moser O'Neill. Reason given by Kia Motors for such a decision; Employee turnover in the advertising agency; Reaction of the advertising agency on Kia Motors' decision.
ACCESSION #
2556449

 

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