Ford deal scares some dealers, delights others

Couretas, John; Woodyard, Michael
November 1999
Automotive News;11/22/1999, Vol. 74 Issue 5849, p62
Trade Publication
Relates the reaction of automobile dealers in the United States on the deal between Ford Motor Co.and online service Priceline.com. Vehicles sold over the Web site; Testing of a service in Florida; Cost of availing the service; Competition posed by such a service to traditional dealers.


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