Survey shows dealer-factory disconnection

Carney, Susan
November 1999
Automotive News;11/22/1999, Vol. 74 Issue 5849, p40
Trade Publication
Highlights the disparity in the way automobile manufacturers and dealers in the United States view the changes in the automobile industry. Survey on the disconnection between manufacturers and dealers conducted by automotive consulting firm A.T. Kearney; Divergent views of dealers and manufacturers regarding the future role of advertising.


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