Branding baffles consumers

Halliday, Jean
November 1999
Automotive News;11/22/1999, Vol. 74 Issue 5849, p3
Trade Publication
Relates that consumers in the United States are becoming confused about the differences among the brands of automobiles. General Motors and Ford Motor Co.'s practice of brand management; Automobile manufacturers that initiated brand advertising; Decline in consumers' opinion about vehicles that are available in the market from June 1996 to June 1999.


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