TITLE

Branding baffles consumers

AUTHOR(S)
Halliday, Jean
PUB. DATE
November 1999
SOURCE
Automotive News;11/22/1999, Vol. 74 Issue 5849, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates that consumers in the United States are becoming confused about the differences among the brands of automobiles. General Motors and Ford Motor Co.'s practice of brand management; Automobile manufacturers that initiated brand advertising; Decline in consumers' opinion about vehicles that are available in the market from June 1996 to June 1999.
ACCESSION #
2556328

 

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