Slow launch of L series hurts Saturn sales

Miller, Joe
November 1999
Automotive News;11/22/1999, Vol. 74 Issue 5849, p3
Trade Publication
Reveals that the poor sales of the Saturn L-series in the United States is due to production problems. Delay in the launching of the Saturn L-series; Decrease in the sales of the Saturn S series for the month of October; Features of the Saturn L series.


Related Articles

  • Automakers Brake for Generation Y; Reconstituted SUVs Keep on Truckin'. Greenberg, Karl // Brandweek;4/1/2002, Vol. 43 Issue 13, p12 

    Reports on the marketing programs of U.S. automakers for the 2002 New York International Auto Show which target the Generation Y. Advertising agency which won the account for General Motors' Saturn unit; Concept automobiles of Toyota; Number of light duty trucks sold by Honda in 2001; Projected...

  • letters. McCurdy, Dave; Bloomer, Jim; Wild, Timothy A.; Smith, Dan; Wegner, A. F. // Automotive News;7/9/2007, Vol. 81 Issue 6263, p12 

    Several letters to the editor are presented in response to articles in previous issues including "Honey, Forget the Grill; I Want a Saturn," in the June 25, 2007 issue, "Customer Pull Replaces Automaker Push," in the June 25, 2007 issue and "The Acadia Takes the Lead" in the June 11, 2007 issue.

  • Selling-time starts for Saturn.  // Advertising Age;10/8/1990, Vol. 61 Issue 42, p44 

    Editorial. Focuses on the Saturn cars introduced by General Motors in the U.S. Description of the car; Common praise given to the car; Factors affecting the selling of the car.

  • Saturn targets Japan. Kobe, Gerry; Schreffler, Roger // Automotive Industries;Jan1997, Vol. 177 Issue 1, p29 

    Focuses on General Motors' business plan to establish the Saturn automobile brand in Japan. Testing of customer-driven sales approach; Japanese-market changes.

  • Saturn is a missed chance at a marketing experiment.  // Advertising Age;10/5/2009, Vol. 80 Issue 33, p20 

    The author offers opinions on the failure of the proposed acquisition of the Saturn division of General Motors Corp. by automobile industry financier Roger Penske. The failure is regretted as a missed opportunity for the industry to test a new structure for itself, in which Saturn would have...

  • Saturn strategy: On solid ground or up in the stars? Leaming, George // Marketing News;11/26/1990, Vol. 24 Issue 24, p8 

    The article reports that General Motors has set $7,995 as the starting price for its basic Saturn Sedan in the U.S. The lower-than-expected price for the automobile is an indication of a penetration pricing strategy for the firm that already holds the largest single share of the U.S. automobile...

  • Aura Aglow. Anderson, Scott // Ward's Auto World;Sep2006, Vol. 42 Issue 9, p44 

    The article evaluates the 2007 Saturn Aura XR automobile and offers information on features and mileage.

  • Saturn needs new sales pitch for ho-hum car.  // Automotive News;2/21/2000, Vol. 74 Issue 5862, p12 

    Reports the need of Saturn for a different business approach in the automotive industry in the United States. Comparison on sales between S and L Saturn series; Reasons for the decrease in L series sales; Marketing pressures encountered by thet L Saturn series; Role of General Motors for the...

  • Saturn in Japan was a no-win gamble for GM.  // Automotive News;2/19/2001, Vol. 75 Issue 5917, p12 

    Comments on the failure of General Motors Corp. to market the automobile Saturn in Japan. Need for more product expertise by top decision makers; Purchase of a stake in Fuji Heavy Industries Ltd.; Importance of exerting effort for product strategy.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics