VETTING a Franchise

Schwartz, Ela
June 2007
NAFE Magazine;Summer2007, Vol. 30 Issue 2, p16
The article offers ideas for women executives for acquiring a franchise in the U.S. To illustrate some issues involve in a franchise, the author discusses the experience of Amy Boesen in acquiring an interior-design franchise. She advises to consider that franchising does not offer the independence of a start-up business. In addition, the author suggests to evaluate the franchise by taking the opportunity to meet with the franchisor and see how to fit with the company culture.


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