New Cadillac ads promote art-and-technology image

Halliday, Jean
November 1999
Automotive News;11/15/1999, Vol. 74 Issue 5848, p18
Trade Publication
Focuses on a branding campaign for United States-based automobile division, Cadillac. Emphasis on the art-and-science position of Cadillac; Reflection on the firm's heritage of innovation; Television commercials made by D'Arcy Masius Benton & Bowles.


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