TITLE

New Cadillac ads promote art-and-technology image

AUTHOR(S)
Halliday, Jean
PUB. DATE
November 1999
SOURCE
Automotive News;11/15/1999, Vol. 74 Issue 5848, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on a branding campaign for United States-based automobile division, Cadillac. Emphasis on the art-and-science position of Cadillac; Reflection on the firm's heritage of innovation; Television commercials made by D'Arcy Masius Benton & Bowles.
ACCESSION #
2556234

 

Related Articles

  • autos. Case, Tony; Greenberg, Karl // Adweek Western Edition;4/22/2002, Vol. 52 Issue 17, pSR10 

    Reports on the television (TV) advertising spending of various automobile manufacturers in the U.S. in 2001. Reasons that TV spots has come to dominate automobile advertising; Amount spent by General Motors' Cadillac division on network advertising; Total spending of Volkswagen.

  • Nasty, brutish, long upfront anticipated. Chunovic, Louis // Electronic Media;3/11/2002, Vol. 21 Issue 10, p9 

    Focuses on issues related to television advertising in the U.S. Identification of General Motors as the highest campaign spender; Views of advertising sellers and buyers regarding the impact of economic condition on the advertising industry; Expenses of television stations on promotions.

  • Driving car ad sales. Lafayette, Jon // Electronic Media;03/13/2000, Vol. 19 Issue 11, p24 

    Focuses on the Jim Doyle and Associates National Auto Satellite Conference for local television (TV) automobile advertisement spending in the United States. Significance of the conference on TV stations and cable operators; Television advertising as an alternative to newspaper advertising;...

  • autos. Eisenstein, Paul A. // Adweek Eastern Edition;4/23/2001, Vol. 42 Issue 17, pSR8 

    Focuses on issues that will affect the United States automobile manufacturers' television advertising spending in 2001. Primetime network spending in 2000; More niche vehicles and midyear debuts; Ornery attitude toward the networks.

  • Teasers are back, and it's about time. Bernstein, Marty // Automotive News;10/15/2001, Vol. 76 Issue 5953, pM6 

    Presents trends in television advertisement of new automobiles in the United States. Description of teaser advertisement for Toyota Matrix; Target buyers for BMW Mini Cooper; Impressions on the commercial presented by General Motors Corp.

  • Multiple-Car Pileup. Gloede, Bill // MediaWeek;4/25/2005, Vol. 15 Issue 17, p29 

    Comments on the role played by television in the decline of the car business in the U.S. History of the domestic automobile industry; Factor that influenced the downsizing of cars; Number of car advertisements crammed in a television commercial; Importance of television to automakers and their...

  • Hummer buffs its tough image. Cantwell, Julie // Automotive News;8/6/2001, Vol. 75 Issue 5942, p6 

    Reports the advertising campaign for Hummer by the General Motors Corp. in the United States. Intention to make an emotional connection with buyers beyond a tough-guy image; Budget for the advertisement; Incentives for dealers.

  • TV ad recovery is a barn-burner. Szalai, Georg // Hollywood Reporter;8/9/2010, Vol. 415 Issue 43, p6 

    The article reports on the upsurge in the revenue from television advertising led by major advertisers such as Procter & Gamble Co. and General Motors Corp. and the cautionary warning from analysts regarding the upward trend.

  • Sales Execs Face Slowing Auto Ads. Murphy, Jeremy // MediaWeek;02/12/2001, Vol. 11 Issue 7, p9 

    Examines the expected decrease of television advertisements of the automobile industry in the United States for the first quarter of 2001. Percentage decrease of television advertisement spending of automobile manufacturers; Automobile manufacturers which cut television advertising spending;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics