Attack of 'Bridezillas'
- Suddenly summer for NBC. Sharkey, Betsy // MediaWeek;06/08/98, Vol. 8 Issue 23, p14
Reports on National Broadcasting Co. Inc.'s (NBC) marketing strategy for the summer of 1998. Inability of audiences to view all the episodes of their favorite programs; NBC's three-pronged approach to promoting reruns; Advertisements for the `Suddenly Susan' show.
- NBC's 'Passions' to join TV merchandising parade. Ross, Chuck // Advertising Age;6/28/1999, Vol. 70 Issue 27, p64
Mentions the merchandising efforts of television networks. National Broadcasting Co. Inc.'s daytime series, `Passions,' to sell products through the Internet; Merchandising practitioners such as Aaron Spelling Productions; Concern that creative integrity will be compromised.
- Rethinking Retail. Jenkins, Bob // License!;Sep2006, Vol. 9 Issue 8, pTV16
The article talks about the shelf space and airtime shortage for television programs as assessed by company vice president Jean-Philippe Randisi. He stressed that the merging of retail sectors with a fragmented television landscape provided complexity to the industry and believed that...
- NBC BLURB BLITZ. Schneider, Michael // Variety;9/13/2010, Vol. 420 Issue 5, p15
The article examines marketing of prime time television programs for the 2010-2011 television season by the NBC Television Network. Head marketing executive Adam Stotsky discusses the difficulty of promotion the six new programs the network will introduce in the fall of 2010. The network's...
- Advertising market robust for kids TV. McConville, Jim // Broadcasting & Cable;7/24/95, Vol. 125 Issue 30, p50
Discusses the rise in the advertising amount spent in children's programing in the 1995-96 season as compared with previous year with Fox Children's Network being the highest beneficiary. Other major gainers; List of the top 10 children's programs in ad dollars in 1994.
- Will Nets Break An Old Taboo? McClellan, Steve // Adweek;7/26/2010, Vol. 51 Issue 28, p8
The article discusses advertising of television programs by broadcast television networks. The possibility that the networks would advertise their own programs on their rival networks' broadcasts is discussed. Such advertising would compensate for the smaller audiences for broadcast network...
- Comcast VOD Previews 'iCarly' Telepic. Umstead, R. Thomas // Multichannel News;10/27/2008, Vol. 29 Issue 42, p32
The article reports that Comcast Corp. will provide an early video on demand (VOD) look at their upcoming original movie of Nickelodeon's "iCarly." It mentions that as part of the agreement, Comcast will create "iCarly & Friends" VOD category that will feature the movie and four "iCarly"...
- Silent Night, Cannoli Night. Ebenkamp, Becky // Brandweek;12/17/2007, Vol. 48 Issue 46, p34
The article discusses a marketing campaign launched to promote the television program "Hungry," which is hosted by Steve Schirripa, who played Bobby Baccalieri on the television program "The Sopranos." To promote "Hungry" Schirripa asked the advertising agency the Michael Alan Group to create a...
- Networks put their all into fall. Littleton, Cynthia; Schneider, Michael // Variety;6/22/2009, Vol. 415 Issue 6, p9
The article discusses a trend in early marketing campaigns to promote television (TV) programs scheduled to air in the fall of 2009. The trend is described as a shift toward continuous marketing during the summer months as networks prepare to launch fall programs. Marketers are under increased...