Moss, Linda; Reynolds, Mike
June 2007
Multichannel News;6/25/2007, Vol. 28 Issue 26, p20
The article underlines various promotional innovations which television networks implement to increase the viewing population of their programs. It is noted that Lifetime Television's "Army Wives" has increased its audience patronage. Oxygen also conducted a program to launch "Fight Girls." WE TV also conducted some programming to promote "Bridezillas."


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