TITLE

Does your culture support or sabotage your strategy?

AUTHOR(S)
Yemm, Graham
PUB. DATE
June 2007
SOURCE
Management Services;Summer2007, Vol. 51 Issue 2, p36
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the potential of corporate culture to support and sabotage a corporate strategy. According to professor Jan Rivkin, an effective strategy is an integrated array of distinctive choices about which markets a company serves, what unique value proposition it offers to the customers, and how it arranges its functions to deliver that value. Corporate culture evolves from a number of factors, including the top management and how they behave and operate and the history and traditions within the organization.
ACCESSION #
25547738

 

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