TITLE

Rodale invests in healthy living Web site, expands Internet strategy

PUB. DATE
November 1999
SOURCE
Book Publishing Report;11/01/99, Vol. 24 Issue 43, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Rodale Books International's increasing of its investments in the Internet and raising of the availability of its products online by purchasing a minority stake in MotherNature.com. Provision of information on vitamins, supplement minerals and other natural and healthy living products by the electronic commerce site; Rodale's provision of content from its health-related books to the Web site.
ACCESSION #
2554238

 

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