TITLE

Soft Line, Calia team up

AUTHOR(S)
Gunin, Joan
PUB. DATE
June 2007
SOURCE
Furniture/Today;6/25/2007, Vol. 31 Issue 41, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the merger between Italian leather upholstery manufacturers Soft Line and Caliaitalia USA in North America. On June 1, 2007, the companies entered into a joint marketing agreement to distribute their China-produced leather upholstery in the U.S. and Canada under the Soft Line Calia America LLC brand. Calia and Soft Line still maintain independent, Italian-based production, marketing and distribution strategies for their respective customers in other countries.
ACCESSION #
25541986

 

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