Soft Line, Calia team up

Gunin, Joan
June 2007
Furniture/Today;6/25/2007, Vol. 31 Issue 41, p1
Trade Publication
The article reports on the merger between Italian leather upholstery manufacturers Soft Line and Caliaitalia USA in North America. On June 1, 2007, the companies entered into a joint marketing agreement to distribute their China-produced leather upholstery in the U.S. and Canada under the Soft Line Calia America LLC brand. Calia and Soft Line still maintain independent, Italian-based production, marketing and distribution strategies for their respective customers in other countries.


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