Kmart Upgrades Martha Stewart Everyday

June 2007
Home Textiles Today;6/25/2007, Vol. 28 Issue 16, p2
Trade Publication
The article focuses on home textile retailer Kmart Corp's "Soft Home 2007" brochure which highlights the Martha Stewart Everyday (MSE) soft home program for increased fashion and merchandising emphasis during the fall of 2007. The brochure features question-and-answer activities to highlight the MSE brand as a problem-solving and how-to home solutions resource as well as a lifestyle label. All products are displayed with easy color and pattern coordination.


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