TITLE

Michelob Light thrives as ad spending rockets

AUTHOR(S)
Chura, Hillary
PUB. DATE
November 1999
SOURCE
Advertising Age;11/22/1999, Vol. 70 Issue 48, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Anheuser-Busch Co.'s Michelob Light brand beer. Sales statistics; Details of the product's advertising campaign.
ACCESSION #
2553498

 

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