MTV Reboots Repeats

Lewis, Christian
April 2007
Multichannel News;4/23/2007, Vol. 28 Issue 17, p9
The article discusses the efforts of MTV to revive some of its shows through updated reruns. "Maui Fever Cram Session" and "My Super Sweet 16 Remix" have provided MTV viewership growth. MTV's "cram sessions" takes six or more episodes and melds them into half-hour show format. With "remixes," the network repeats an episode, supplemented by current video footage. MTV also offers new programs, a virtual playground for "The Hills" fans, and more product integration opportunities.


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