TITLE

'Big Love' Effort Rolls Out Mock Products

AUTHOR(S)
Reynolds, Mike
PUB. DATE
May 2007
SOURCE
Multichannel News;5/28/2007, Vol. 28 Issue 22, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the premiere of "Big Love," on Home Box Office (HBO) in the U.S. on June 11, 2007. The network has launched a line of polygamy products to promote the show including an online video advertising campaign. HBO began running spots for "Polygarol," a send-up of male sexual performance-enhancers like Viagra and "Eau de Polygamie," a spoof on perfume commercials.
ACCESSION #
25534586

 

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