'Big Love' Effort Rolls Out Mock Products

Reynolds, Mike
May 2007
Multichannel News;5/28/2007, Vol. 28 Issue 22, p54
The article reports on the premiere of "Big Love," on Home Box Office (HBO) in the U.S. on June 11, 2007. The network has launched a line of polygamy products to promote the show including an online video advertising campaign. HBO began running spots for "Polygarol," a send-up of male sexual performance-enhancers like Viagra and "Eau de Polygamie," a spoof on perfume commercials.


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