Starz Is Rewarding Reps

Haugsted, Linda
May 2007
Multichannel News;5/28/2007, Vol. 28 Issue 22, p19
The article reports on an incentive program designed by Starz Entertainment Group to aid customer-service representatives in meeting company objectives while working the premium channel back into the selling mix. Starz has partnered with the Minneapolis, Minnesota-based BI: The Business Improvement Co. to handle fulfillment of premiums the customer service representatives can earn for selling the subscription movie channel under the Starz Rewards program.


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