NASCAR All-Stars Rate for Speed

Reynolds, Mike
May 2007
Multichannel News;5/28/2007, Vol. 28 Issue 22, p18
The article reports on the television coverage of the NASCAR Nextel All-Star Challenge by Speed Channel in the U.S. The network averaged a 3.53 household rating that night for its inaugural presentation of the event, according to Nielsen Media Research data, earning a seven percent advantage over the 3.3 rating delivered by FX in 2006.


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