TITLE

COMPETITION IN DEFINITION

AUTHOR(S)
Moss, Linda; Spangler, Todd
PUB. DATE
May 2007
SOURCE
Multichannel News;5/28/2007, Vol. 28 Issue 22, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of a service by U.S.-based cable television company DirecTV that will offer up to 150 high definition channels by 2008. In early May, the company launched an aggressive print and radio campaign proclaiming that in a survey, satellite customers thought the cable operator had the best high-definition television picture quality, in efforts to retain customers.
ACCESSION #
25534539

 

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