TITLE

We must change public perception

AUTHOR(S)

Coulter, Adam

PUB. DATE

June 2007

SOURCE

Travel Trade Gazette UK & Ireland;6/15/2007, Issue 2771, p18

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports on the description of British Airways as the most "environmentally unfriendly" brand according to a "Marketing Week" survey. The results of the survey are not fair according to the author. The airline is one of the very few to have a carbon calculator for passengers to offset emissions. It will also make the carbon calculator a part of its booking process.

ACCESSION #

25531025

Tags: BRITISH Airways PLC;  AIRLINE industry;  SURVEYS;  ENVIRONMENTAL protection

 

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