Itinerary For China

Kelly, Tim
June 2007
Forbes Asia;6/18/2007, Vol. 3 Issue 11, p14
The article focuses on a three-partner strategy of Joo-an Kang, president of Asiana Airlines, for keeping the Korean carrier's lead in a growth market. Last October 2006, Korean Air's president Jong Hee Lee revealed plans to make China its second home market in a bid to become one of the top ten passenger airlines in the world by 2010. Kang's response to its rival is to seek a three-way partnership with Star Alliance partner All Nippon Airways and Air China or upstart Shanghai Airlines.


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