TITLE

4 Things You May Not Be Thinking About--But Should Be

AUTHOR(S)
Davis III, John F.
PUB. DATE
July 2007
SOURCE
Hospitality Upgrade;Summer2007, p184
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses some important things that hotels should consider in an increasingly competitive and technological marketplace. It argues that the channel management is evolving, rate loyalty is being trumped by the brand loyalty and the use global distribution systems (GDS) is growing. It emphasizes the need to examine how hotel should operate and what strategies are necessary in attracting and retaining customers.
ACCESSION #
25513281

 

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