Technology in the Crystal Ball

Phillips, Dan; Lewis, Ray
July 2007
Hospitality Upgrade;Summer2007, p168
Trade Publication
The article introduces demographics as the key ingredient in planning the marketing and operations of hotel industry in the U.S. It presents various technologies offered by a full-service hotels that includes radio frequency identification and real time locating system. These technologies allow hotel guests to have quick access to their rooms and will be leveraged for better guest identification.


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