Customer Value Beyond Gaming

Geoghegan, Bill
July 2007
Hospitality Upgrade;Summer2007, p148
Trade Publication
The article focuses on the proposal of chief information officers (CIO) of casino resort companies to utilize 360-degree view technology to evaluate the overall value of their non-gaming clients in the U.S. The proposal is the result of the increasing trend in non-gaming revenue which imparted a bigger income in the hospitality industry. In addition, hotel resorts have developed their amenities and facilities to attract the interest of non-gaming customers.


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