Groups and Meetings: The Next Frontier in Online Booking

Burns, John
July 2007
Hospitality Upgrade;Summer2007, p36
Trade Publication
The article discusses the report carried out by PhoCusWright Inc. concerning the move of introducing meetings and groups online booking in the U.S. The report developed by the company entitled "Groups and Meetings: Market Opportunity Redefine" focuses on evaluating the meetings and groups market including business travel and corporate meetings. The report reveals that growth of meetings and groups reservations offers benefits to online travel companies.


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