For audiobook publishers, famous voices may not be worth the price

October 1999
Book Publishing Report;10/11/99, Vol. 24 Issue 40, p6
Trade Publication
Focuses on the importance for authors to hire famous persons when launching audioboooks. Disagreement of publishers on the value of big-name readers and whether they generate enough sales to justify their cost; Benefits of author's from having recognizable names narrate their audiobooks; Suggestion to use professional voice talents instead of celebrities in audiobooks.


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