TITLE

Book sense picks up more publisher support, already claiming results

PUB. DATE
October 1999
SOURCE
Book Publishing Report;10/11/99, Vol. 24 Issue 40, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the American Booksellers Association has signed up book publishers Perseus Books Group and Houghton Mifflin Co. to participate in the Book Sense marketing campaign. Other book publishers that have already signed in or are planning to participate in the marketing campaign; Current number of book publishers that will participate in the marketing initiative.
ACCESSION #
2551205

 

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