In the age of mega-mergers, mid-sized perseus succeeding by being different

October 1999
Book Publishing Report;10/11/99, Vol. 24 Issue 40, p1
Trade Publication
Reports on the corporate growth experienced by United States book company Perseus Books Group. Company's plans of continuing to thrive in an age of mega-mergers by moving nimbly than its much larger competitors; Annual title output of the book business; Details about the `pinpoint marketing' strategy utilized by the firm.


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