TITLE

In the age of mega-mergers, mid-sized perseus succeeding by being different

PUB. DATE
October 1999
SOURCE
Book Publishing Report;10/11/99, Vol. 24 Issue 40, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the corporate growth experienced by United States book company Perseus Books Group. Company's plans of continuing to thrive in an age of mega-mergers by moving nimbly than its much larger competitors; Annual title output of the book business; Details about the `pinpoint marketing' strategy utilized by the firm.
ACCESSION #
2551201

 

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