TITLE

Grey's Anatomy

AUTHOR(S)
Kaufman, Debra
PUB. DATE
June 2007
SOURCE
Television Week;6/11/2007, Vol. 26 Issue 24, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the promotional campaign made by American Broadcasting Co. for the television program "Grey's Anatomy." The idea for the campaign was simple. Reinforce the roller-coaster of emotions the audience feels while watching "Grey's Anatomy." In addition to the music video, the first Thursday night show was preceded by an hour-long refresher episode of the show.
ACCESSION #
25511911

 

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