Grey's Anatomy

Kaufman, Debra
June 2007
Television Week;6/11/2007, Vol. 26 Issue 24, p29
Trade Publication
The article reports on the promotional campaign made by American Broadcasting Co. for the television program "Grey's Anatomy." The idea for the campaign was simple. Reinforce the roller-coaster of emotions the audience feels while watching "Grey's Anatomy." In addition to the music video, the first Thursday night show was preceded by an hour-long refresher episode of the show.


Related Articles

  • ABC's Benson Pushes "One" Campaign.  // Broadcasting & Cable;6/12/2006, Vol. 136 Issue 24, p2 

    The article presents an interview with Mike Benson, marketing chief of American Broadcasting Co. (ABC). When asked where the idea for the network-branding campaign of the company came from, he refers to ABC Entertainment President Steve McPherson. He claims that the change of "Grey's Anatomy's"...

  • ABC Leaps to Top of Sweeps Pack. Lisotta, Christopher // Television Week;2/13/2006, Vol. 25 Issue 7, p3 

    The article reports on the increase in ratings of television network ABC in the U.S. in February 2006. The broadcast of Super Bowl XL is one of the factors that contributed to the improvement of the network's rating. The network gained 8.7 rating in the adults 18 to 49 demographic. The network's...

  • 'Grey's Anatomy' Healthy. Benson, Jim // Broadcasting & Cable;5/9/2005, Vol. 135 Issue 19, p48 

    Reports that American Broadcasting Co. (ABC) has picked up the television program "Grey's Anatomy as its midseason medical drama in the U.S. in 2005. Number of the program's episodes ordered by ABC.

  • ABC SKATES VS. GAMES. Kissell, Rick // Daily Variety;2/14/2006, Vol. 290 Issue 32, p1 

    The article focuses on the rating of American Broadcasting Cos. television program "Grey's Anatomy" in the U.S. The television program tops NBCs coverage of the Winter Olympics with 7.7 demo rating over NBCs 7.2 demo rating among young adults. "Grey's Anatomy" tops in all key categories with 13...

  • RATINGS 'GREY' AREA. Kissell, Rick // Daily Variety;9/29/2008, Vol. 300 Issue 60, p5 

    The article reports on the television program premier rating on Thursday of fall season in 2008. It relates that the delay of premiere shows is due to the vice presidential debate on Thursday, October 2, 2008. "Grey's Anatomy" of American Broadcasting Co. got a rating of 7.4 rating or 18.47...

  • Programming:.  // CableFAX Daily;7/25/2006, Vol. 17 Issue 142, p2 

    Reports that Lifetime TV channel will add the show "Grey's Anatomy" to its programming body in 2007. Plan for broadcast of the episodes from the first season of the show; Multimedia advertising campaign launched for the show.

  • Quick Turn for 'Anatomy.'. Benson, Jim // Broadcasting & Cable;6/12/2006, Vol. 136 Issue 24, p24 

    The article reports that Touchstone television program "Grey's Anatomy" will be aired on cable a few days after its run on ABC. Buena Vista Television is said to have been searching for a $2 million per episode under an all-cash, four year licensing deal. The syndication deal is set to start in...

  • Oprah oomph for Alphabet. Adalian, Josef // Daily Variety;4/19/2006, Vol. 291 Issue 12, p1 

    The article reports on ABC's plan to broadcast the one-hour special "Oprah Winfrey's Legends' Ball," on May 15, 2006. The one-hour special will serve as a lead-in for the two-hour second season finale of the television program "Grey's Anatomy". ABC will also air a special featuring illusionist...

  • 'Grey's' pulse is weaker but still beats all. Hibberd, James // Hollywood Reporter;4/28/2008, Vol. 404 Issue 29, p4 

    The article reports that the television program "Grey's Anatomy" in the American Broadcasting Co. (ABC) television network has resumed. Accordingly, the program was the highest-rated scripted telecast as it continues the trend of having a 16 million viewers, 6.3 preliminary adults 18-49 rating...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics