TITLE

Blockbuster will stock up on more Blu-ray titles

AUTHOR(S)
Garrett, Diane
PUB. DATE
June 2007
SOURCE
Daily Variety;6/19/2007, Vol. 295 Issue 55, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Blockbuster Video company to roll-out movie titles in Blu-ray format only in its next store expansion, citing a 70/30 rentals split in Blu-ray's favor in California. The move is in response to customers' preference of such format compared to high-definition digital video discs (DVDs). Senior vice president of merchandising Matthew Smith said that the demand was driven by greater availability of movie titles released in Blu-ray format.
ACCESSION #
25501467

 

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