TITLE

'Indiana' fit to be tied-in

AUTHOR(S)
Graser, Marc
PUB. DATE
June 2007
SOURCE
Daily Variety;6/19/2007, Vol. 295 Issue 55, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the major marketing deals entered into by Lucas Licensing Ltd. to market and advertise the fourth installment of the "Indiana Jones" in Hollywood, Los Angeles, California. Lucas has brokered deal with Burger King Corp. and Mars North America company to promote the movie, Hallmark Cards Inc. to produce a line of greeting cards and Hasbro Inc. and Lego Group company to create action figures and other toys. Lucas Arts company plans to make "Indiana Jones" video games.
ACCESSION #
25501411

 

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