TITLE

BRATZ

AUTHOR(S)
A. G.
PUB. DATE
June 2007
SOURCE
Daily Variety;6/19/2007, Vol. 295 Issue 55, pA4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the licensing and merchandising activities for Bratz dolls and other fun and exciting toys and games managed by MGA Entertainment Inc. in the U.S. Bratz, a brainchild of Carter Bryant and launched in 2001, competes with the Barbie dolls for the number one position among girls ages 7 to 11. Moreover, the line subsequently expanded to playsets, vehicles, accessories, video games, among other items.
ACCESSION #
25501228

 

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