A. G.
June 2007
Daily Variety;6/19/2007, Vol. 295 Issue 55, pA2
Trade Publication
The article reports on the licensing and merchandising for the television program "American Idol," managed by FremantleMedia Licensing Worldwide company in the U.S. On its seventh season, FremantleMedia boasts upward of 40 licensees and off-air sponsors, including Oscar Mayer Foods Corp. which will kick off a national promotion "Sing the Jingle, Be a Star." Meanwhile, FremantleMedia is eyeing for global merchandising expansion in the interactive and role-play categories.


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