From the horse's mouth

Tarnowski, Joseph
June 2007
Progressive Grocer;6/1/2007, Vol. 86 Issue 8, p94
Trade Publication
This article deals with the Constant Customer Feedback solution adopted by No Frills Supermarket in Omaha, Nebraska. According to Bob Kimball, store director, positive comments really resonate throughout the store. No Frills installed the system in 2006 almost as a necessity. The system evaluates how customers rate the stores on any of 19 factors, including product quality, people and service, variety and selection, facilities, and price.


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