TITLE

WHERE'S THE BEEF?

AUTHOR(S)
Major, Meg
PUB. DATE
June 2007
SOURCE
Progressive Grocer;6/1/2007, Vol. 86 Issue 8, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the impact of corn price hikes on the U.S. retail meat industry in 2007. A senior-level meat executive explains that higher sales are not going to come by selling more protein, because inflation will be distorting the picture. One of the challenges facing retailers is to help consumers consider a nontraditional meat as an option for everyday meals, according to Nora Macon of Maple Leaf Farms. She claims that sampling is an effective way to get consumers to purchase duck. INSETS: Peachy keen;HEB smokes into summer;Partners beef up summer sales;La Cense enticing grillers to try grass-fed
ACCESSION #
25500733

 

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