Dollars and scents

Gatty, Bob
June 2007
Progressive Grocer;6/1/2007, Vol. 86 Issue 8, p64
Trade Publication
The article reports on the growth opportunity facing the U.S. grocery trade's laundry detergent and product categories from the Hispanic market. According to the Census Bureau, the Hispanic market is now 37 million consumers, and is projected to reach nearly 59 million by 2025. It will be the first time that Hispanics will outpace blacks in terms of buying power in the U.S. ACNielsen claims that Tide is the leader in the Hispanic laundry category, followed by Gain.


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