TITLE

Meijer to sharpen category management

PUB. DATE
June 2007
SOURCE
Progressive Grocer;6/1/2007, Vol. 86 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the agreement signed between supercenter chain Meijer Inc. and The Nielsen Company. Under the partnership, Nielsen and Meijer will work to enhance the collaborative category review process, which in turn will serve as the basis for category and vendor planning meetings between Meijer and its manufacturer partners. The family-run Meijer, the pioneer of the supercenter concept, operates 177 stores throughout various U.S. states, and employs more than 63,000 team members.
ACCESSION #
25500721

 

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