Finals toss ABC air ball

Kissell, Rick
June 2007
Daily Variety;6/18/2007, Vol. 295 Issue 54, p6
Trade Publication
The article reports that the airing of the 2007 National Basketball Association Finals failed to generate increased ratings for ABC in the U.S. The four-game series ended up producing low ratings for the network. In fact, the coverage generates 9.3 million viewers, down 28% from the six-game series in 2006. Meanwhile, the Daytime Emmy Awards on CBS got a bit of a boost.


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