Ad directors eye $1 trillion+ market

November 1999
Editor & Publisher;11/27/99, Vol. 132 Issue 48, p28
Trade Publication
Reports on media advertising directors and other experts' plans to focus on attracting minority consumers in the United States. Estimated expenditures of minority consumers in 1998; Increase in the purchasing power of minorities; Minorities' tendency to buy products advertised in minority media outlet.


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