TITLE

Ad directors eye $1 trillion+ market

AUTHOR(S)
Nicholson
PUB. DATE
November 1999
SOURCE
Editor & Publisher;11/27/99, Vol. 132 Issue 48, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on media advertising directors and other experts' plans to focus on attracting minority consumers in the United States. Estimated expenditures of minority consumers in 1998; Increase in the purchasing power of minorities; Minorities' tendency to buy products advertised in minority media outlet.
ACCESSION #
2549876

 

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