TITLE

THE WHOLE PACKAGE

AUTHOR(S)
Girard, Lisa
PUB. DATE
June 2007
SOURCE
Home Channel News;6/11/2007, Vol. 33 Issue 7, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the importance of the better packaging strategy as one way of attracting of today's customers in the U.S. Reports show that customers want to see, feel, and possibly try the product before he will decide to purchase. Steve Maltese, vice president of the electronic commerce for Great Neck Tools suggested that it is important to display the tools in front of the customers.
ACCESSION #
25485911

 

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