Girard, Lisa
June 2007
Home Channel News;6/11/2007, Vol. 33 Issue 7, p13
The article reports on the importance of the better packaging strategy as one way of attracting of today's customers in the U.S. Reports show that customers want to see, feel, and possibly try the product before he will decide to purchase. Steve Maltese, vice president of the electronic commerce for Great Neck Tools suggested that it is important to display the tools in front of the customers.


Related Articles

  • Common Purpose. Jones, Tom // Business Journal Serving Fresno & the Central San Joaquin Valley;9/23/2005, Issue 323456, p7 

    Provides tips on how to accomplishment business goals. Development of a quality product and customer service; Need for faster introduction of the product and services to the market; Motivation of employee to do a better job; Involvement of the staff to the task of restoring functionality.

  • Autonics providing world class electronics at affordable cost.  // Textile Magazine;Aug2012, Vol. 53 Issue 10, p80 

    The article profiles the sensor provider Autonics Corp. in India. It highlights the company's commitment of achieving customer satisfaction through its innovative and high-quality products and services. It also mentions the strategy of the company in investing in high quality control equipment...

  • IMPORTANCE OF THE CONVENIENCE OF USE OF AGROALIMENTARY PACKAGING IN DETERMINING SATISFACTION. Ltifi, Moez; Gharbi, Jamel-Eddine; Kammoun, Mohamed // Interdisciplinary Journal of Contemporary Research in Business;Feb2012, Vol. 3 Issue 10, p937 

    The objective of this research is to study on the one hand, the impact of the convenience of use of agroalimentary packaging on the perceived quality of the product. Of another share, to test the effect of the perceived quality of the product on the level of consumer satisfaction. The...

  • Using Possibility of QFD Method for Development of the "Ready-To-Go" Package. Krstić, Jelena // Acta Graphica;2014, Vol. 25 Issue 1/2, p37 

    Although quality function deployment (QFD) is mostly used in the development of new products, the methodology is equally varied and applied as a packaging design/development tool. Since the demands of the market, i.e. users are constantly changing, the designers of all products, including...

  • PACKAGING & EQUIPMENT Essentials. Moloughney, Sean // Nutraceuticals World;Oct2014, Vol. 17 Issue 8, p60 

    The article offers tips on how to select the appropriate product packaging for nutraceutical products. The author mentions that packaging helps business enterprises deliver top-notch quality items and it is vital in creating positive impressions on customers. Moreover, tips in the selection of...

  • Quick-cook meals strive to shape up. Abbott, Rod // Packaging News;Oct2008, p53 

    The article presents a sales forecast for ready meals business in Great Britain. Ready meals are recognized as one of the most active sector in the packaged food market in the country. It cites that after few years of business growth, the sales performance for ready meals will decline....

  • A Definition of Quality for Total Customer Satisfaction: The Bridge between Manufacturer and Customer. Sparks, Richard E.; Legault, Richard D. // SAM Advanced Management Journal (07497075);Winter93, Vol. 58 Issue 1, p16 

    Provides a definition of quality for total customer satisfaction that serves as a bridge between manufacturer and customer. Practical definition of quality; Production process of a product; Delivery of the product to customer.

  • Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework. Purohit, Devavrat; Srivastava, Joydeep // Advances in Consumer Research;2002, Vol. 29 Issue 1, p329 

    Examines the effect of manufacturer reputation, retailer reputation and product warranty on consumer judgments of product quality. Observance of improvement in the quality of products with the manufacturer reputation; Implications of manufacturers reputation on product quality.

  • They want it faster, better, and cheaper.  // Supervisory Management;Apr94, Vol. 39 Issue 4, p5 

    Cites the results of the facsimile transmission poll conducted by `Total Quality Newsletter' on the pressure on companies to meet customers' demand for better value. Respondents' price sensitivity; Value-for-the-money products and services.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics