Market topic: better home decor

Clark, Ken
June 2007
Home Channel News;6/11/2007, Vol. 33 Issue 7, p3
The article reports on the initiative of Steve Davitt, general manager of Channel Islands Hardware to focus his interest on home decoration in Indianapolis, Indiana. This interest has led Davitt to lead a discussion on how home channel firms develop home decoration business. He suggests that companies should know the competition, recruit creatively, and recognize the importance of female customers.


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