TITLE

Speaking of Value-Add…

PUB. DATE
June 2007
SOURCE
Book Publishing Report;Jun2007, Vol. 32 Issue 6, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the promotional push made by Borders Group Inc. for its first propriety title, the book "Slip and Fall," by Nick Santora. The book has been promoted with front of store displays and an online marketing campaign. Moreover, the book had also been pushed with traditional Internet advertisements as well as on Santora's MySpace page.
ACCESSION #
25485171

 

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