Speaking of Value-Add…

June 2007
Book Publishing Report;Jun2007, Vol. 32 Issue 6, p11
Trade Publication
The article reports on the promotional push made by Borders Group Inc. for its first propriety title, the book "Slip and Fall," by Nick Santora. The book has been promoted with front of store displays and an online marketing campaign. Moreover, the book had also been pushed with traditional Internet advertisements as well as on Santora's MySpace page.


Related Articles

  • Josefowicz Reviews 2002, Looks at 2003. Milliot, Jim // Publishers Weekly;3/24/2003, Vol. 250 Issue 12, p15 

    Presents updates on U.S. publishing firm Borders Group as of March 2003. Book sales in the fourth quarter of fiscal 2002; Potential capital expenditures in 2003; Number of domestic superstores and international stores to be opened in 2003.

  • Borders enters online retailing. Reece, Doug // Billboard;05/23/98, Vol. 110 Issue 21, p8 

    Details the entrance of Borders Group Inc. into online retailing for music recordings, books, and videotapes. Other online retailers such as CDnow and Columbia House; Senior Vice President Rick Vanzura's comments on the move; How Borders hopes to outsell the competition.

  • Borders to print books on demand in its stores.  // Seybold Report on Publishing Systems;06/21/99, Vol. 28 Issue 18, p22 

    Reports that Borders has obtained partial ownership of the Sprout Inc. Terms of agreement; Benefits from the partial ownership; Printing system; Patent issue.

  • Borders to open in Australia in '98. Mutter, John // Publishers Weekly;12/22/1997, Vol. 244 Issue 52, p16 

    Reports rumors that Borders will open a superstore in Sydney, Australia, in 1998. No comment from Borders; Recent openings of superstores in Singapore and England; Reasons for rumors; Copyright laws in Australia.

  • Borders hopes to make a mark with its own imprint. Kaffer, Nancy // Crain's Detroit Business;5/19/2008, Vol. 24 Issue 20, p32 

    The article reports that Borders Group Inc., an in-house publishing division, has been launched as one element of the troubled chain's strategic plan in Ann Arbor, Michigan. It states that the move aims to drive profits throughout developments in the store content and experience. Moreover, the...

  • Border's Imperative: Reinvent the Company. Mutter, John // Publishers Weekly;7/8/2002, Vol. 249 Issue 27, p14 

    Analyzes the category management scheme adopted by publishing company Borders Group in 2002. Concept and focus of category management; Overview of the company's business strategy plan; Requirements for success.

  • Josefowicz Makes Pointed Speech at AAP Meeting. Zeitchik, Steven // Publishers Weekly;3/10/2003, Vol. 250 Issue 10, p17 

    Focuses on the views of Greg Josefowicz, chief executive publishing company Borders, on allowing booksellers to return unsold book orders for a full refund. Reaction of Josefowicz to speculations on the factors behind the slow growth of the publishing industry; Importance of efficiency to the...

  • Borders Faces Its Stiffest Test. Milliot, Jim // Publishers Weekly;1/3/2011, Vol. 258 Issue 1, p19 

    The article examines the possible performance of U.S. publisher Borders Group in 2011.

  • Category Management a Hit.  // Publishers Weekly;5/27/2002, Vol. 249 Issue 21, p9 

    Deals with the success of category management, a program that teams Borders Group Inc. with publishers to conduct market research. Book categories under the program; Comments from Michael Spinozzi, executive vice president and chief marketing officer of Borders.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics