Amazon's Brilliance Buy About Supply Chain, Strategy

June 2007
Book Publishing Report;Jun2007, Vol. 32 Issue 6, p11
Trade Publication
The article reports on the move made by Amazon.com Inc. in purchasing Grand Haven, Michigan-based Brilliance Audio Inc. The step is more than just a strategy to have its own audio titles to promote, but rather to make the company a model for its on-demand initiatives. The company also launched a compact disc on-demand service which puts the acquisition of Brilliance Audio into better focus.


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