Paranormal Books Make Publishers Fall for Romance Once Again

June 2007
Book Publishing Report;Jun2007, Vol. 32 Issue 6, p1
Trade Publication
The article focuses on the forecast that books with romance titles and with a paranormal theme will increase sales in the U.S. It predicts that romantic books that feature vampires and paranormal elements will be a hit due to the readers' strong interests in a variety of subjects. Book publishers believe that the boom of paranormal romance may not go on forever since customers' taste may change.


Related Articles

  • Behind the bestsellers. Maryles, Daisy // Publishers Weekly;5/31/1999, Vol. 246 Issue 22, p25 

    Presents news briefs from concerning the book publishing industry, compiled as of May 31, 1999. Includes news on Bill Cosby's promotion of his Hyperion bestseller `Congratulations! Now What? A Book for Graduates'; Publication of the book `Chicken Soup for the Golfer's Soul,' by Health...

  • BPR's index of bestselling hardcover publishers, 1999.  // Book Publishing Report;01/03/2000, Vol. 25 Issue 1, p3 

    Presents an index of bestselling hardcover publishers in 1999. Includes Random House; Penguin Putnam; Simon & Schuster.

  • Five Degrees of Metadata. RUFFILO, NICK // Publishers Weekly;1/24/2011, Vol. 258 Issue 4, p156 

    The article emphasizes the necessity of using metadata to increase revenues in the publishing industry. The author, who is the chief information officer (CIO) of BookSwim.com, believes that metadata can help raise sales of best-selling books. He suggests the inclusion of information on the...

  • In a Category Of Her Own. Danford, Natalie // Publishers Weekly;10/11/2004, Vol. 251 Issue 41, p18 

    Focuses on the emerging chick literature genre in the publishing industry. Signs that indicate the stability of the chick literature genre; Description made by Barnes & Noble fiction buyer Sessalee Hensley on chick literature; Examples of paranormal chick literature; Developing subcategories of...

  • U.K. SHOWS HIT THE BOOKS. Barraclough, Leo // Variety;8/03/2009, Vol. 415 Issue 11, p11 

    The article examines the business relationship between British television program producers and book publishing in that country. The authors of the 10 best-selling nonfiction books in Great Britain in 2008 were all television actors, hosts, or reality program participants. Television producers...

  • Bestseller lists bind industry in controversy. Marks, Alexandra // Christian Science Monitor;9/6/95, Vol. 87 Issue 197, p1 

    Assesses controversies regarding lists of bestselling books in the US market. List-making as a good business by publishing houses; Other details on the issue.

  • The best-seller fishpond invaded, or, the storming of the best-seller lists by Leviathan. Abel, Richard // Publishing Research Quarterly;Summer95, Vol. 11 Issue 2, p103 

    Discusses various issues related to the increasing dominance of wholesale price-clubs and discount retail chains in the making and marketing of bestsellers. Implications of the increase in dominance; Effects of the partitioning of a distinct class of books from the general mass of textual...

  • Knopf cuts prices on two titles, to mixed results. Pedersen, Martin; Baker, John F. // Publishers Weekly;3/15/1993, Vol. 240 Issue 11, p8 

    States that a special discount policy offered on a limited basis to retailers by Knopf has pushed two books, `Lincoln: An Illustrated Biography' and `Liberation Management,' onto bestseller lists long after the initial demand for them had waned. Similar strategy by Random House for `Red Square'...

  • College Textbook Sales Climb in 2010.  // Educational Marketer;2/28/2011, Vol. 42 Issue 5, p7 

    The article reports on the economic conditions of the college textbook publishing industry which is experiencing a decline in net sales by 3.6% to 890.2-million dollar in December 2009 as a result of slow enrollment growth and reduction in the number of courses offered in the U.S.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics