TITLE

Building Projects

AUTHOR(S)
Haugh, Richard
PUB. DATE
November 1999
SOURCE
H&HN: Hospitals & Health Networks;Nov99, Vol. 73 Issue 11, p71
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the image campaign launched by DeKalb Medical Center in Atlanta, Georgia to increase patient awareness and hospital census. Advertising agency; Target market; Media; Timing and budget.
ACCESSION #
2546774

 

Related Articles

  • A HELPING HAND. Anderson, Mae // Adweek Western Edition;04/23/2001, Vol. 51 Issue 17, p32 

    Presents information on the Cancer Learning Center created by the Huntsman Cancer Institute in Salt Lake City, Utah to educate the family of cancer patients. Features of the campaign launched by the institute to raise awareness for the center.

  • Man or Mannequin? O'Leary, Noreen // Adweek Eastern Edition;9/3/2001, Vol. 42 Issue 36, p38 

    Reports the reaction of motorists on the advertising billboard of the Kenner Regional Medical Center in New Orleans, Louisiana. Response of the state police and firefighters on the man dangling above the ground; Discovery on the man as a mannequin; Concept of the tagline of the billboard campaign.

  • IU Cancer Center riding high with Armstrong. Schoettle, Anthony // Indianapolis Business Journal;09/25/2000, Vol. 21 Issue 28, p9 

    Focuses on the promotion of the Indiana University Cancer Center by cyclist Lance Armstrong in Indianapolis, Indiana. Incorporation of the cyclist into the advertising campaign of the center; Use of billboards for the high profile advertising; Aim of the campaign to give hope to cancer patients.

  • Making Merry in Intensive Care. Fest, Glen // Adweek Southeast Edition;12/21/98, Vol. 19 Issue 51, p5 

    Focuses on the advertising campaign launched by the McKee Wallwork agency for the Presbyterian Heart Center in Albuquerque New Mexico. Background about the advertisement.

  • Steedman Gets Medical Approval. Siebert, T.W. // Adweek Southeast Edition;04/26/99, Vol. 20 Issue 17, p10 

    States that North East Medical Center in Concord, North Carolina has awarded its ad account to Steedman Communications. Reasons for the selection; Agencies that also vied for the account; Incumbent holder of North East's accounts.

  • CMC honored for marketing.  // New Hampshire Business Review;05/19/2000, Vol. 22 Issue 11, p26 

    Reports on the Catholic Medical Center in Manchester, New Hampshire's receipt of recognition in the 17th annual Healthcare Advertising Awards for its advertising campaign.

  • Big Buzz With Little Words.  // Wearables Business;Jun2008, Vol. 12 Issue 5, p43 

    The article presents a case study of the Hello Life program launched by Brookwood Medical Center in Birmingham, Alabama. Marketing director Debbie Hollenstein explains that the campaign represents the attitude that their caregivers hope to imbue upon their patients. Sullivan-Saint Clair...

  • SOS protest kicks off.  // Pulse;6/11/2008, Vol. 68 Issue 21, p3 

    The article reports on the move of general practitioners (GP) and practice staff in taking part of protest to campaign against the British Government's imposition of polyclinics. As a key element of "Pulse's" Save Our Surgeries campaign, GP have been wearing wristbands, collecting petition...

  • The Eyes Have It. O'Brien, George // BusinessWest;10/13/2008, Vol. 25 Issue 11, p32 

    The article focuses on the marketing campaign of Mercy Medical Center in Springfield, Massachusetts. The campaign called "Take a New Look" and according to Mark Fulco, vice president of Strategy and Marketing for the Sisters of Providence Health System (SPHS), it aims to change people's...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics