A Savior From the East

Muller, Joann
June 2007
Forbes Asia;6/4/2007, Vol. 3 Issue 10, p46
This article focuses on the how Honda Motor, the Japanese automaker, stepped in to rescue Northwest Tool & Die, a Michigan-based automobile parts company that was near death. The Japanese automaker took Northwest under its wing, teaching it to more efficiently design and manufacture while steering millions of dollars in new business to it, although its prices were 50% higher than any of a number of Asian suppliers. Northwest's tool prices is now within 15% of the low-cost Asian rivals.


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